Dana DiTomaso – Analytics for Agencies

Your audience wants to learn, to be challenged, and to be entertained.

Dana uses memorable visuals and actual data from real and recent experiments to illustrate digital marketing industry trends and new concepts, and discusses tools that audience members can use to help them in their jobs (whether they are in-house or agency-side). She also uses her polite Canadian wit to connect with audiences and makes seemingly dense topics such as “How to Implement Google Tag Manager” engaging and accessible.